This metric is populated automatically. Navigate to the “ Resource ” tab and select “ Manage added data sources “. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. It’s more meaningful, but still giving limited insights. Multiplicating two or more metrics. This is to be expected, because active users are calculated differently by GA4 than is users. Distance (measured in feet, miles, meters, kilometres). Learn how to create calculat. It’s a foundational metric that has direct implications for calculated metrics like. Some marketers love it. Other dimensions and metrics that you might need are a bit harder to access. Avg. We’ll cover 5 things in this blog post. Abstract. An item-scoped metric counts the number of times users interacted with items in an ecommerce event. User acquisition dimensions can be found here. With the help of unnest and parse for dates or timestamps we can do the trick. g. The most important goal conversions dimensions and metrics for GA360 BigQuery export, like goal completion location, goal previous step and goal completions. This metric is populated automatically. Other times, it was under calculated by 10 minutes or more. Complete GA4 and GA4 360 cheatsheet comparing one by one all their limits, features, product integrations and API Quotas. Rethinking our web performance metrics. Once the filter is set up, we can start calculating the. Page views per session can be different if the session count is different (see above). This will be the default field in most standard reports. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. Since comparisons are temporally created segments there are a few limitations to it. Create a new metric with the following settings below (change the 0. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. You must have set up conversions. In GA4, scroll depth is calculated as a 90% scroll as soon as enhanced measurement is turned on, so there's standardization across GA accounts. In Dimension name, enter a unique name for the new dimension. This post will explain why Google chose not to include Bounce Rate. Bounce rate in GA4 is calculated a little differently than it is in Universal Analytics. Let’s embark on this journey together and discover the possibilities. Save the calculated metric and add it to your analysis. ReachDisclaimer: Data is based on the exchange rate one day before the transaction, and is provided by financial exchanges. This article is for users who want to maintain their Google Analytics 4 tags within. 4. Open ‘Reports’. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. Adding Custom Dimensions and Metrics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. And a 90% scroll is so much better than a 25% scroll. When you scroll down the ‘Queries’ report, you will see a data table just below the two graphs, which list the search console dimension named ‘Organic Google Search Query’ and the following search. Click the “ Add A Field ” option. Active Users are one of the most important new metrics in GA4. Also, with. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count. GA4 doesn’t have calculated metrics, so you will have to do the calculations of the formula of page value. With predictive metrics, you learn more about your customers just by collecting structured event data. 4. Read my previous post on calculated metrics if you want to learn more about this feature. Understand users, sessions, and events. Server-Side vs Client-Side Analytics. We will also discuss the limitations of calculated metrics and provide real-world use cases to demonstrate its application. Calculated metrics – Calculated metrics come as a result of calculating two or more filtered/counting. relates to differences in metrics between GA4 and Universal Analytics. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Skip to main content. It would be well handy to be able to create a new field as a calculated metric but at the time of writing its not possible. Migrate from Universal Analytics. 1) Connect GA4 to Looker Studio. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. Google Analytics collects a user property from your website when the user property is set for the first time on a page (usually through the first events on a page) or when the value assigned. Evaluate user engagement. Since bounce rate is calculated differently in GA4, there will not be a 1:1 relationship with old bounce rate data from UA. Name the new calculated metric as 'Total Revenue with Shipping' and use the formula 'Revenue + Shipping Label'. The second version of Google Analytics (GA2) is Universal Analytics. #2 Add to carts – It is the total number of times users added items to their shopping carts. Universal Analytics, over-calculated the time on "Page A" and could not count time for "Page B", while GA4 is able to accurately measure both of them. The metrics include: Engaged sessions; Engagement rateGoogle Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. In short, when you want exact metric numbers, but are okay with taking it slightly longer to calculate, use BigQuery 1. Metrics is a cloud-based. The reporting attribution model is used by GA4 to calculate conversion credit in all of your GA4 reports and also within the conversions reports of any linked Firebase projects. Step-3: A new console will open like below. Currently, you need to take a couple of steps before you can see this metric in the GA4 UI. Click on + in the upper-right corner. Ensure the type is set to “Number”. The new feature will be available across reports, explorations, and the. Click the red “New calculated metric” button. Migrate from Universal Analytics. Creating an event-scoped custom dimension by registering a parameter with event scope in the GA4 user interface. Engaged sessions – The number of sessions that lasted longer than 10 seconds (default value), had a conversion event, or had two or more page views. See also average engagement time. Calculated fields allow you to apply calculations and other functions to your data to create new metrics and dimensions. Step 4: fill in all details of the calculated metric. Click on ‘Report Snapshot’ in the reporting menu. 1 Share 1 view 1 minute ago Learn how to create calculated metrics with Google Analytics 4 (GA4). In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. The following are the general syntax for Custom Metrics. Migrate from Universal Analytics. GA4 Explorations help to uncover deeper insights in your data. There are four formatting types available in GA4 for calculated metrics: Standard. Over 15 years of experience in digital analytics and marketing. While the two metrics are calculated differently, Average Engagement Time reports on what Average Session Duration was trying to touch on, but never quite got there: user. Session is based on session_start event. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Follow the below steps to start linking your GA4 property to BigQuery. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. g. events_*` limit 3. Both UA and GA4 track sessions, however their definitions and ways of tracking differ, resulting in session data differences between the two platforms. #3 Data thresholding is not the same as data cardinality (which results in the (other) row. It can be used as a long-term remote storage for Prometheus. . For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. The following core user metrics are used to define how many people visit your site or app: "Total users" is the total number of people who visited your site or app in the specified date range. Since it is the fourth version, it is called GA4. Step 2: click on ‘All events’ and select the event of your choice. Here is a guide of UA ecommerce dimensions as equivalent to GA4 ecommerce dimensions: Metrics1. So if your engagement rate is 30, your bounce rate will be 70. Average session duration in GA4 refers to the average length of engaged sessions on your website or app. In our case, we want to add a new metric. This gives us the following result: Remember, only row 1,2 and 3 in this example are real rows in our table. With the help of unnest and parse for dates or timestamps we can do the trick. So metrics can vary by a small percentage. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. 1. item-scoped metrics in GA4. Google Analytics 4 has a metric that’s the exact opposite of bounce rate: engagement rate. The repeated views of a single screen or page are counted in the ‘views’ metric of GA4. com. GA4 also added new engagement metrics, and sessions are calculated differently. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. The session_star t automatic event is the new method for how sessions are calculated in GA4. #2 Click on the ‘ Blank ‘ exploration report template: This metric measures the average time a user is engaged on a page. analytics_250794857. Most reports in Universal Analytics used Users, which was based on Total Users. Enter a new group name and optionally a new description. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. GA4 shows all your analytics in various ways, including graphs and table sets. The output of a calculated field can then be displayed for. Step-3: Give a proper. #7 GA4 Metrics. Select ’Funnels’ from the left panel. 3. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template. Ingredients to insert a GA4 conversion rate and event metrics in the same chart. Go to GA4 property. When you create a calculated metric in a data source schema, the calculated metric is available in any report that uses that data source schema. For example, an Item margin metric could be created using the Item price standard metric. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. Engagement RateBigQuery considerations. First, we add or check the presence of your GA4 data source in your report. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. With the help of unnest and parse for dates or timestamps we can do the trick. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. You can define five calculated metrics per view (50 if you are on GA 360). The rate is equal to the number of entrances divided by the number of sessions. TinkerLytics. Calculated metrics limits are added to GA4 vs GA4 360: Type Limit; GA4: 5: GA4 360: 50: Google Ads campaign type updates the description to include Demand Gen campaigns. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. g. To start with, open your GA4 Property and click Admin: . Here are a few potential reasons: 1. The metric is then calculated as: Users who converted / Total Users x 100. Increased Parameter Value Character Limit for GA4 360 Customers. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Looking at just April 1 & April 2 with that same demo data, there are discrepancies of 160, 93, and -0. Now that we understand how the bounce rate is calculated in Google Analytics 4, you may. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. "Active users" (or just "Users") is the number of people who engaged with your site or app in the specified date range. 💡. Google Analytics metrics and dimensions help you understand your users, optimize your website for conversions, and measure the ROI of your marketing campaigns. Google Analytics 4 tracks two types of ecommerce metrics: event-scoped and item-scoped. Edit existing channels, add new channels, or remove existing channels (see instructions below). Skip to main content. The following are the general syntax for Custom Metrics. Click the data stream for your website, then under Google tag, click Configure tag settings. A Calculated field is a formula that performs an action on single or multiple other fields in a data source. Click Metrics, then Add Metric, and then choose Bounce Rate. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. In addition to being able to view session counts in Google Analytics, you can export your data to BigQuery so you can query your session counts through a SQL-like syntax. Learn how to create calculat. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. This article is for users who want to maintain their Google Analytics 4 tags within. Follow the steps below to create a user lifetime report in Google Analytics 4 (GA4). UA is going to be sunset in July, 2023 and GA4 is its successor. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. This gives us the following result: Remember, only row 1,2 and 3 in this example are real rows in our table. 2. To keep it as simple as. #8 GA4 Ecommerce. Step 3: sort channels on conversion rate ‘purchase’. Both UA and GA4 track sessions, however their definitions and ways of tracking differ, resulting in session data differences between the two platforms. Now we can divide our Add to Cart events by our Product Click events. In other words, if GA4 is going to report fewer active. If metrics are calculated, you should be able to recreate them in Looker Studio. Users The GA4 users metric is a key metric allowing you to understand your target audience. In the row for an existing group, click > Copy to create new. OR. Definition. The other ‘rows’ are in fact nested fields, in most cases null values. Choose any report. By default, the global currency type of a property or reporting view is USD. The total revenue does not include tax and shipping charges. Click on the data stream you want to set up form tracking for: . Create a user-scoped custom dimension. If you do, then head to the Admin section, select ‘Custom Definitions’, choose the ‘Calculated Metrics’ tab, and click ‘Create Calculated Metric’. For example, in GA4 it could be User-ID, and in the UA version — Client ID. Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Overview. Keep in mind that the GA4 event data export creates a table for each day, while the Google Ads transfer populates a single ads_ClickStats_customer_id table per customer. GA4 collects data differently than in the old GA version. BigQuery considerations. This article helps you fix missing event-level and item-level revenue data. bounce rates measure. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. 1. GA4 metric: Definition: engaged sessions: number of engaged sessions that meets the minimum threshold defined by GA4 user in. Select the GA4 data source by clicking on the edit button. . · Engaged session per user. Select the report you want to customize. Summary. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the data. Step 2: Click on ‘New’ to create a new scroll event tag for your GA4 property. " Engagement rate, as a metric, better captures the number. Your report could look like this:im using GA4 in looker studio. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. In the "Custom Definitions", you will see a tab for "Calculated Metrics". You’ll see dimensions and metrics available on the right side of the screen. Evaluate user engagement. Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). GA4 doesn’t offer this metric by default, but it’s simple to add: Click on Reports on the left side of the screen. This metric is calculated by adding together the number of user sessions that lasted longer than 10 seconds and featured either a conversion event or at least two page views. They can be used to extend and transform the information in your data sources. 3. In the Custom dimensions tab, click Create custom dimensions. Finding bounce rate in GA4 is a little tricky. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. If you’re a previous Universal Analytics user, the session conversion rate in Google Analytics 4 is identical to how the. A metric is a number that is used to measure one of the characteristics of a dimension. Both also have two types of metrics: counting and calculated metrics: Counting metrics are interactions with your site that reflect the total number of the defined interaction. You will have to (re)calculate them, which can require. Select. Its easy enough in Excel. You should familiarize yourself with the different metrics and dimensions. When you compare your average session duration metrics in GA3 to GA4, GA4 will likely have the higher. CAST(Total Users as number)) has no effect and results in the same metrics and sums. Tony Villanova - March 29, 2021. google. High-level Differences. This gives you great flexibility and refinement in how you measure your. You can't use hyphens in the name, but you can use underscores and spaces instead. Total users. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. source refer to user’s first (acquisiton) session. So you should not compare them. Select the GA4 data source by clicking on the edit button. To do this in Looker Studio with a GA4 data source you would do the following. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Calculated metrics are the result of a calculation involving two or more relevant counting metrics. Under the “Exploration” tab, click on the “Add dimension” button. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. These metrics can include both the predefined metrics set by GA4, and custom metrics. Name is a required field. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. g. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Custom Metric Dimensions to transition from Google Universal Analytics to Google Analytics 4. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. In the Fields to Set section, add a row with the content group and variable. Whenever someone loads a page of your website or their browser history state is changed by the active site, an enhanced measurement event called. Analytics Help. ”. Select the Override default cookie settings. The GA4 conversion rate metrics are not available in the standard GA4 reports. . Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. BigQuery considerations. What would be handy is if you can create a calculated metric that would give you the average page load time. Below, we’ve included a few examples of ADR calculations for reference: Hotel 1: $11,516. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. Other dimensions and metrics that you might need are a bit harder to access. GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining or using mathematical operators on. Choose “edit” or “archive”. Go to “Admin”. Follow the below steps to create a path exploration report in GA4. Introduction to CookiesTo uncover GA4 exit pages, follow these steps: Access your Google Analytics 4 account. 494 likes · 1 talking about this · 4 were here. In this post we will explore this in all detail. In the search bar, type “Page Path” or “Screen Name” to add these dimensions to your report. As we described earlier, the number of active users (Active Users) is not equal to the total number of users (Total Users). As I’ve tried to sort out the most used dimensions and metrics already, I hope I can be of help with the following example queries. Migrate from Universal Analytics. You can access calculated metrics in reports, explorations, and the Google Analytics Data API. In Table 2, select Add metric > CREATE FIELD and name the field “Returning users” and set the formula to Total users – New users. ” Then, select “. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. Some metrics are different (or new!): Metrics like average session duration and bounce rate that we relied on in UA are either gone or significantly different in GA4. ” The bounce rate still exists in GA4, however, it’s calculated slightly differently from how it is in UA. About the metrics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Step 4: Configure join by selecting the join operator and matching dimension (s) for the join conditions, then save. In Tags, open your Google Analytics: GA4 Configuration tag. Step-3: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-4: Click on the web data stream for which you want to set up form interaction tracking in GA4: Step-5: Make sure that the ‘ Enhanced Measurement ’ featured is enabled: Step-6: Click on the gear button under ‘Enhanced measurement’ to access the settings menu:GA4 makes cross-domain tracking setup much easier. Runs one of the most popular blogs in the world on digital analytics. Step 4: An overlay will appear on the right-hand side with a list of tag templates. GA4 Ecommerce Standard Tracking -> check out Simo Ahava’s article if you lack this setup and make. Click on ‘Engagement’ under the ‘Life cycle’ section. Learn how to start implementing Google Analytics 4 now. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. The rate is equal to the number of entrances divided by the number of sessions. GA4 provides access to far more custom dimensions and custom metrics. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. In Dimension name, enter a unique name for the new dimension. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. The ‘views’ metric in GA4 is the combination of pageviews and screenviews as GA4 combines both app and web data in the same property. In Dimension name, enter a unique name for the new dimension. The only. Session acquisition dimensions can be found here. As you can see from the above image, insight cards are available by default. GA4 is giving us a new way to think about success metrics for the business and what. In GA4, the bounce rate metric is a percentage of. calculated. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. #2 Click on the ‘ Blank ‘ exploration report template:GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. To create a calculated metric, Google Analytics 4 lets you choose the metrics you want to use and apply mathematical operations like adding, subtracting,. Select the right dimension or metric and click on the three dots on the right side. These metrics allow you to see data about the number of sessions that have started on your site or app. Consequently, there are no dashboards or reports specifically related to on-site search available in the GA4 user interface. . Instead, GA4 automatically marks 4 collected mobile app events as conversions. Everything in GA4 is an event, designed to work cookie-less unlike UA. Of course, engagement rates vary widely by traffic source. Defining the landing page report in GA4: Google Analytics and marketing teams have two different definitions of a ‘landing page’. Follow the steps below to edit a custom metric: Step-1: Navigate to the ‘ Configure ‘ link in your GA4 reporting view: Step-2: Click on the ‘Custom Definitions’: Step-3: Click on the ‘Custom metrics’ tab: Step-4: Click on the three dots menu next to the custom metric you want to edit: Step-5: Click on the ‘Edit’ option: Create a user-scoped custom dimension. This can be a useful feature if you’re dealing with a European site and want to measure the gross value of sales by removing VAT. Founder, OptimizeSmart. This covers the creation itself. Calculated metrics; Adsense integration, etc. It’s the primary metric that tour and activity operators should pay attention to in the new analytics platform. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. Now the segments are replaced by ‘Audiences’ in GA4, where you can define the conditions to filter the users. Let us suppose that the average engagement time of 9 minutes and 30 seconds is an outlier. Metrics like Views per Session, Bounce rate, etc. A calculated metric is a data point that is generated by a calculation. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. Create a user-scoped custom dimension. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. A brief overview of reports in. Next: [GA4] Events report. The main difference is that an event-scoped metric counts the number of times an ecommerce event was triggered, while an item-scoped metric counts the number of defined interactions users had with a. Click on the "Create calculated metrics" button. The ‘transaction_id’ parameter from the purchase event to identify unique purchases and avoid double-counting revenue. Make sure you are in the correct account and property. With cost-data import, you import data generated by non-Google campaigns, such as email-marketing campaigns and social-media advertising. In the following query we will also add these columns and calculated metrics: Product. Here’s how to create calculated metrics in Google Analytics (remember, you can set up to five in each reporting view): 1. Session related metrics include:In GA4, the Bounce rate is calculated differently than in Universal Analytics. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Here are five quick action steps for setting up calculated metrics in Google Analytics. The data in the table is clean now. A more comparable metric in GA4 can be found using Explorations to view Total users.